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The Color of Emotions: How Hues Influence Your Mood and Style

KEY TAKEAWAYS

  • Colors are linked with our personal feelings and fashion choices in ways we often overlook.
  • Picking the right hues can shift moods, create cozy or vibrant spaces, and boost confidence.
  • Background factors like culture, age, and environment also affect how you see and use color.
  • Practical steps—such as creating color mood boards or testing small color samples—make your choices easier.
  • Color can shape style, spark emotion, and serve as a powerful tool in personal expression.

INTRODUCTION

The Color of Emotions How Hues Influence Your Mood and Style

We often hear that color can set the tone for our day. We step out of bed, look out the window, and catch a glimpse of the sky. A bright sky might bring cheerful thoughts. A gray sky might feel a bit dull. Our clothing, too, can shift how we feel. A vibrant T-shirt might give us confidence, while a more subdued shade can help us blend in when that’s the goal.

Color is much more than paint on a wall or a hue in your shirt. It sparks feelings, shapes moods, and speaks louder than many realize. Our choices—whether it’s the color of our bedroom walls or the purse we carry—can make a bigger impact than expected. This blog post digs into different angles of color and its role in emotions and style.

We’ll cover plenty of ground here. There are 14 main sections, each with three subsections, to give you thorough insights. We’ll get practical with lists, visual tips, and even a summary table for quick reference. By the end, you’ll have a host of new ideas on how to use color in your life in fresh and exciting ways. Let’s get started.


SECTION 1: WHY COLOR MATTERS

The Color of Emotions WHY COLOR MATTERS

1.1 Color as a Communication Tool

Color speaks a quiet language. It tells us how to feel, nudges us toward certain items in stores, and even signals safety or danger. When you see bright red signage, it’s easy to sense urgency. When you see soft pastels, you might think of ease. This communication isn’t always direct. It flows beneath our thoughts, shaping first impressions before we realize what’s happening.

What matters is recognizing that color can share an unspoken message. For example, a friend wearing a sunny yellow sweater might seem more approachable. A stranger in all-black attire might look elegant or intense, depending on your personal tastes. The more you see color as language, the more you can use it wisely.

1.2 The Emotional Pull of Hues

It’s common to say a bright color is “happy” or a dark color is “sad.” Yet that’s too simple. Hues can also be calming, energizing, or reflective. Some people will say a vivid orange pumps them up, while others might find it annoying. The emotional pull of each color is shaped by personal experience, culture, and setting.

This shows why color choices in our outfits, rooms, and brand designs can send signals about who we are or how we want to be perceived. You might lean on certain shades for comfort or to feel bolder. Understanding this emotional side makes color less random and more purposeful.

1.3 Practical Ways to Use Color Purposefully

To use color as a tool, it helps to plan:

  1. Mood Boards: Gather swatches, magazine clippings, and digital pictures of colors that make you feel a certain way.
  2. Sampling: Paint a small patch on your wall before committing to the whole room. Try your planned outfit in natural light as well as indoor light.
  3. Mixing Complementary Shades: Pair warm tones with cool ones to keep an outfit or space balanced.

This practical approach prevents regret from color choices that seemed fun at first but ended up unsettling.


SECTION 2: HUE, SHADE, AND TONE

The Color of Emotions HUE, SHADE, AND TONE

2.1 The Difference Between Hue, Shade, and Tone

We often lump these terms together. Here’s a quick breakdown:

  • Hue: The pure color, like red or blue, without white, black, or gray added.
  • Shade: A hue with black added, making it darker.
  • Tone: A hue mixed with gray, creating a duller effect.

Understanding these terms helps you refine color decisions, whether for clothing, paint, or graphics.

2.2 Choosing the Right Variation

When you have a basic hue in mind, deciding on the right variation can be tricky. For instance, red can vary from a light pinkish tint to a deep, dramatic burgundy. These variations give you more control. A shade might be too heavy for a small space, while a tone can fit comfortably in a room or on a business card.

In personal style, think about whether you want a high-energy vibe or a softer, gentler mood. Lighter tints tend to feel airy. Darker shades command presence. Tones hover in the middle, offering versatility.

2.3 Where to Experiment

Experimentation doesn’t have to be expensive:

  1. Digital Previews: Many websites let you upload a photo of your space or yourself to try different colors.
  2. Temporary Swatches: Hang color samples on your walls or place small squares of fabric next to your face in the mirror.
  3. Easy Returns: Some paint companies and clothing brands accept returns on unused items, so you can test color without too much fear.

A little test-driving helps prevent major mishaps, saving time and money.


SECTION 3: HOW CULTURE SHAPES COLOR CHOICES

The Color of Emotions HOW CULTURE SHAPES COLOR CHOICES

3.1 Regional Preferences

Different regions embrace colors in unique ways. Some areas love bright, earthy tones that mirror the local landscape. Other places prefer minimal palettes, focusing on neutrals like black, white, and gray. This difference extends to fashion, interior design, and even wedding themes.

When you move or travel, keep an eye on local color trends. Notice whether shops use certain palettes. You might glean fresh ideas or understand subtle cultural signals.

3.2 Historical Background

Color meanings often develop through centuries of tradition. In some cultures, white is linked with mourning, whereas in others, it’s linked with weddings. Red might be seen as joyous in one place but too flashy in another. These deep roots show how powerful color symbolism can be.

That’s why certain businesses adapt their logos for different countries. It’s not just about translation of words—visual details matter. If your audience belongs to a culture where certain hues are favored, it’s wise to consider that.

3.3 Personal Approach in a Global World

In a global era, we have the chance to learn from many traditions. If you love wearing bright prints from a culture different than your own, that can bring a sense of joy and openness. The key is respect. When you choose colors from another background, it helps to understand a bit about their significance.

This approach can also give you a creative edge. Mixing cultural influences leads to a unique sense of style. Plus, it enriches your color knowledge, giving you new ways to add depth to your wardrobe or home.


SECTION 4: PERSONAL PREFERENCES AND MEMORIES

The Color of Emotions PERSONAL PREFERENCES AND MEMORIES

4.1 Childhood Influences

Think about the colors from your youth. Did your childhood room have a bold wallpaper, or was it painted with soft, pastel tones? These early experiences often shape our adult preferences. Some folks still love bright, comic-book-like colors because they remind them of happy memories.

Taking a quick mental trip through your childhood can help explain your current color tastes. Maybe that’s why you always feel cozy when you see a certain shade of green—perhaps it matched the sofa in your grandparents’ living room.

4.2 Personal Color Associations

We each build a library of color memories. The same color might remind one person of a favorite pair of sneakers, while another thinks of a school uniform they disliked. These personal ties matter when selecting hues for your home or closet. You might avoid a particular color without knowing why, or you might gravitate toward a shade that sparks fond thoughts.

If you’re not sure why a color brings you peace or stress, pause for a moment. Recall times in your past when that color stood out. This reflection can lead to better understanding.

4.3 Tapping into Positive Feelings

Harness these personal links to create uplifting environments. If a sky-blue color reminds you of a family beach trip, adding sky-blue pillows or curtains might make your living room feel refreshing. If wearing a certain hue makes you think of a favorite event, slip it into your wardrobe more often. That’s a simple way to carry good vibes through your day.


SECTION 5: SEASONAL SHIFTS IN COLOR

The Color of Emotions SEASONAL SHIFTS IN COLOR

5.1 Bright Tones for Warmer Months

When it’s hot outside, many people turn to bright and airy shades. Light yellow, breezy blues, and pastel pinks show up in clothing and home accents. These colors reflect sunlight, which can help keep your mood and body temperature more comfortable. They also match the fresh, lively spirit of spring and summer.

Choosing a summer color palette doesn’t need to break the bank. You might swap out heavy curtains for sheer ones or trade a dark bedspread for a lighter option. Small changes can make your home feel more open.

5.2 Cozy Hues for Cooler Weather

In fall and winter, cooler temperatures often call for deeper, warmer colors. Rich browns, moss greens, and burgundies feel grounded. These shades give a sense of warmth, ideal when you want your space to feel snug or your outfit to hold a touch of weight.

You can sprinkle these into your life with ease. A warm-toned scarf, an accent rug in a bold color, or even decorative pillows in burnt orange add a cozy lift to your environment. When the chilly air arrives, these shades might feel like a warm hug.

5.3 Blending Seasonal Tones

You don’t have to split your closet or home decor into summer or winter. Many folks choose a year-round neutral base and then layer in seasonal accents. This way, you keep your core items consistent while switching out smaller pieces. Pillows, throws, or accessories in seasonal colors can freshen things up without a total overhaul.

This method saves time and money while letting you stay in tune with seasonal energy. Keep a small bin or drawer with off-season items, then rotate when the time feels right.


SECTION 6: AGE AND COLOR CHOICES

The Color of Emotions AGE AND COLOR CHOICES

6.1 Shifting Tastes Over Time

It’s common to notice your color preferences changing as you get older. Maybe in your teens, you adored neon shades, then drifted toward neutral tones in your 30s. Preferences can shift with lifestyle changes, new interests, or simply because we want something fresh.

These changes aren’t random. Our life stages often bring new priorities. For instance, a busy parent might avoid white furniture because it’s harder to keep clean. Someone in college might go bolder, playing with bright accessories in a dorm room. Recognizing this helps you embrace each phase confidently.

6.2 Color and Maturity

Some say darker or muted colors look more “mature,” while vibrant tones look more “youthful.” This can be true, but there’s no rule that says you have to pick a certain palette at a certain age. Experimentation is for everyone. If you’re in your 50s and want to rock a bright orange coat, that can be a strong style statement.

The main point is to wear or decorate with colors that match your mood and comfort. Aging doesn’t have to limit your options. It’s about owning your choices and feeling good in them.

6.3 Bridging Generations

When families share a space, color can become a way to connect across generations. If you have older relatives living with you, find common ground. Discuss color schemes together. Let them share their favorite colors, and you do the same. Blend styles. This can produce a home that feels personal for everyone.

If you have kids, let them pick some accent colors for common areas too. A small pillow or piece of art in their favorite shade helps them feel included.


SECTION 7: COLORS IN FASHION

The Color of Emotions COLORS IN FASHION

7.1 Picking Colors for Body Shape and Skin Tone

One approach to picking clothing colors is to see how they play off your skin tone, hair color, and body shape. Deeper complexions might glow with bright pinks or yellows, while fair complexions might shine in navy or jewel tones. This isn’t a strict rule—personal taste matters too.

You might also consider how the placement of color affects your silhouette. A bright top can draw attention up, while darker pants can streamline your lower half. Small tweaks can shift how you look and feel in your outfit.

7.2 Mixing and Matching Wardrobe Colors

When building a wardrobe, focus on a base set of neutrals—like black, navy, white, or beige—so pieces can be mixed easily. Then add pops of color through items like scarves, shoes, or statement tops. This approach gives you endless styling options without a cluttered closet.

If you want to get more adventurous, pick a color theme for a season. Maybe you add burgundy in autumn or turquoise for spring. That single shade, repeated across a few items, ties your outfits together in a fun way.

7.3 Practical Tips for Outfit Coordination

Coordinating colors doesn’t mean everything has to match:

  1. Complementary Colors: Pair colors opposite each other on the color wheel, like blue and orange.
  2. Analogous Colors: Wear colors that sit next to each other, like green, teal, and blue.
  3. Pop of Color: Keep your outfit neutral but add one bold accent, such as red shoes or a bright handbag.

Experiment until you find combinations that feel right for your lifestyle.


SECTION 8: COLORS IN INTERIOR DESIGN

The Color of Emotions COLORS IN INTERIOR DESIGN

8.1 Setting the Mood in Different Rooms

Each room has a purpose. Bedrooms are for rest. Kitchens are for cooking and socializing. Living rooms might be for both relaxation and gatherings. Color choices can support each goal. A soft color on bedroom walls might make it peaceful, while a bright color in the kitchen can keep energy levels higher.

Think about function before picking a color. Do you want your dining room to be cozy or stimulating for conversations? Would you like your home office to be calm or motivating? That clarity guides your color picks.

8.2 Balancing Neutrals and Accents

A popular interior design approach is to go neutral with large surfaces—walls, floors, sofas—and then add color with accents like pillows, curtains, or artwork. This keeps the overall space calm, so you can update the look by swapping accent pieces without a big renovation.

Neutral doesn’t mean boring. You might use different textures, like a woven rug with a smooth leather chair, to add interest. Then top it off with a few colorful throw pillows or a vibrant piece of art.

8.3 Practical Steps for a Refresh

If you want to liven up your space:

  1. Paint a Single Wall: An accent wall is less hassle than painting the entire room and can serve as a focal point.
  2. Switch Out Linens: New sheets, towels, or tablecloths can shift the mood with minimal work.
  3. Use Plants: Greenery adds a natural pop of color and helps purify indoor air.

Small updates like these can keep your home feeling fresh without a major overhaul.


SECTION 9: COLORS IN BRANDING

The Color of Emotions COLORS IN BRANDING

9.1 The Role of Color in Business

Whether you’re a small startup or a solo freelancer, color can be a key part of branding. Look at logos you admire. Many rely on a single hue or a strong color duo that people remember. Over time, we start linking that hue with the brand. It becomes part of the company’s identity.

That’s why some brands never change their signature color, even if they refresh their design. Consistency builds recognition. For personal brands, picking a color you love can help form a connection with your audience.

9.2 Color Combinations in Marketing Materials

Your website, flyers, and business cards might look scattered if you use random shades. Pick a core palette with two or three main colors, plus some neutrals. This keeps your brand looking unified wherever it appears.

Try to test these colors in different scenarios: online, in print, and on various items. A color might look perfect on a screen but seem off when printed. Make sure it’s legible as text and doesn’t disappear on certain backgrounds.

Brand colors often last for years, so it’s smart to pick shades you won’t get tired of. Trends come and go. What’s cool today might feel stale in a few years. If you do like trendy colors, consider using them for limited edition products or seasonal campaigns. Keep your main branding shades more timeless.

This approach helps your brand stand out while still staying consistent. You can show you’re current by updating smaller elements, but your overall identity remains stable.


SECTION 10: COLORS IN NATURE

The Color of Emotions COLORS IN NATURE

10.1 Observing Natural Color Combinations

Nature is an endless guide. Think of a tranquil forest scene with countless greens set against a blue sky. Or imagine a beach at sunset with warm pinks, oranges, and subtle purples. These natural displays show that bold combinations can still feel balanced.

Taking a walk outside can spark color inspiration. Snap photos and note interesting color blends. Then try pulling those shades into your wardrobe or home. It’s an effortless way to enjoy what the outdoors offers.

10.2 Seasonal Shifts in the Outdoors

Seasonal shifts in nature can also guide your color choices. The vivid blossoms of spring might encourage bright, fresh tones. In fall, leaves offer a spectrum of gold, red, and brown. Winter can inspire minimalist palettes—think snowy whites and deep evergreens.

Observing these changes can keep you connected to the outdoors in practical ways. If you love the crisp feel of winter, a white or silver accent can remind you of fresh snow. If you adore autumn, try warm browns and muted reds in your living space.

10.3 Bringing Nature Indoors

If you’re looking for a low-key way to improve your environment, consider plants, dried flowers, or natural materials. Wood, stone, and rattan pieces can add texture and warmth. Shades like sage green or earthy brown can suggest a natural vibe.

You might also choose botanical-themed art. Even a simple photograph of a lush forest can bring a sense of calm to a space. The aim is to create a link with the outdoors, helping you feel grounded and refreshed.


SECTION 11: COLOR AND MEMORY

The Color of Emotions COLOR AND MEMORY

11.1 How Color Can Boost Recall

Sometimes, color helps with memory. Teachers might suggest using colored index cards for study notes. Visual cues can improve recall. For instance, a bright highlight in a notebook can focus your attention on key details. This trick isn’t limited to students. Anyone with a busy schedule might use color-coded calendars or labels.

When you color-code your tasks, you give your brain a simple way to organize information. Over time, seeing green for finances or blue for personal errands helps you jump into the right mindset faster.

11.2 Sentimental Items

Color also triggers memories of special objects. A piece of jewelry your grandmother wore might have a vibrant stone, or a small keepsake might have a bold hue you connect with a life event. Keep these items displayed or tucked away for those moments when you want to recall old times.

You can extend this idea by collecting items in colors that have meaning to you. If you feel nostalgic about a certain shade, adding it to your everyday life can spark happy memories or help you remember cherished people or places.

11.3 Using Color to Mark Milestones

Some people celebrate milestones with a specific color. Maybe you got engaged while wearing a pale lavender dress, so you use lavender in your wedding details. Or you add a special color accent each time you reach a new life goal. This can turn color into a personal symbol of progress.

You don’t have to wait for big events. If you finish a tough project at work, treat yourself to a small item in a shade that makes you proud. That color then becomes a badge of achievement.


SECTION 12: COLORS IN TECHNOLOGY

The Color of Emotions COLORS IN TECHNOLOGY

12.1 Screens and Eye Comfort

Our devices can affect how we view and feel about color. Many phones and computers have light or dark modes. Dark mode might reduce eyestrain at night, while a light theme can feel crisp during the day. Experiment to see which setting helps you the most.

Screen settings also affect color accuracy. If you work with design or photography, calibrate your monitor so colors appear true. That helps avoid mistakes when printing or sharing images online.

12.2 Website Design and User Experience

Many folks judge a website within seconds, and color is a big factor. A well-chosen palette can make a site look neat and inviting. A clash of colors might drive visitors away. That’s why web designers often pick a main brand color, a secondary color, and a neutral background to keep things tidy.

It also helps to think about contrast. If your text color doesn’t pop against the background, it can strain readers’ eyes. Simple color choices can improve user satisfaction and lower bounce rates.

12.3 Tech Gadgets and Personal Style

Phones and laptops now come in various colors. Selecting a bright phone case or customizing your laptop skin can reflect your personal style. This doesn’t just look cool; it also helps you spot your device at a glance in a crowded place.

Accessorizing your gadgets with color-themed headphones, chargers, or covers can make everyday tasks a bit more fun. If you spend a lot of time on devices, surrounding yourself with pleasing hues can lift your mood.


SECTION 13: COLORS FOR PERSONAL EXPRESSION

The Color of Emotions COLORS FOR PERSONAL EXPRESSION

13.1 Hair Color as a Statement

Hair can be a canvas for creative color. Some people like to add subtle highlights, while others go for bold streaks of pink or blue. These choices can boost self-expression. They can also spark confidence or signal a shift in life. Coloring your hair can be as meaningful or lighthearted as you wish.

If you’re new to hair coloring, try semi-permanent dyes first. They fade gradually, so you’re not stuck if you dislike the result. Talk to a professional stylist for advice on caring for colored hair to keep it healthy and vibrant.

13.2 Nails, Makeup, and Accessories

Nail polish is a small way to play with color. You can switch it up weekly or stick to one signature hue. Makeup works similarly—lipstick and eyeshadow let you add pops of color that can be changed daily. Accessories, like handbags or jewelry, also provide low-risk ways to experiment.

Small touches pack a punch. A simple red lip can light up your face, or a bright ring can add flair to a neutral outfit. These details allow you to dip your toe into bolder color choices without a huge commitment.

13.3 Finding Comfort in Expression

Some of us may worry about standing out too much. Yet color is an easy path to show personality without needing words. If you’re feeling shy, start with soft pastel details. Over time, you might discover you enjoy the spark of a neon purse or multi-colored nails. Let yourself explore. Color expression can be a form of self-care, giving you a lift when you need it most.


SECTION 14: COLORS FOR MOOD MANAGEMENT

The Color of Emotions COLORS FOR MOOD MANAGEMENT

14.1 Winding Down

At the end of a busy day, our environment can help us relax. Softer lighting in lamps or fairy lights can dim harsh overhead glare. Calm colors—like muted blues, dusty mauves, or gentle grays—create a soothing backdrop for winding down.

Even small actions can help. If you can’t repaint a room, try adding a few pillows or blankets in restful shades. Dimmer switches or smart bulbs give you control over brightness, which can ease your mind as bedtime nears.

14.2 Lifting Energy

When you need a boost, go for colors that feel lively. That might be a bold piece of art in your home office or a cheery cardigan. Vibrant yellow, fresh green, or even a shot of hot pink can inject energy into your day.

If you’re in a slump, pick one bright accent to keep your spirits up. Some folks like a colorful water bottle or a statement phone case. It’s a small change, yet it can remind you to stay upbeat.

14.3 Calming Stress

Stressful moments can be eased by colors that help you feel centered. Many find neutral shades comforting. Cream, taupe, or soft browns might lead to calm. You could also try gentle blues or greens, reminiscent of the sky or trees.

If you’re someone who finds solace in darker tones, then deep burgundies, forest greens, or midnight blues might work better. Pay attention to how each color makes you feel. Your personal experience is the best guide.


CONCLUSION

The Color of Emotions CONCLUSION

Color shapes much of our daily life. It weaves through our style, living spaces, and personal flair. It’s a tool for self-expression, an option for boosting mood, and a way to add meaning.

By giving color more thought, you can enjoy small yet significant changes in your environment and wardrobe. We’ve looked at 14 different angles, each offering practical steps. This guide has shown how versatile and flexible color can be.

Color doesn’t have to be complicated. Simple tweaks can go a long way. After reading this, you might feel inspired to shuffle your closet, experiment with a new paint swatch, or add a bright accessory to your favorite outfit.

The aim is to have fun while letting color do some heavy lifting for your emotions, style, and daily life.


SUMMARY TABLE

The Color of Emotions SUMMARY TABLE

Below is a quick guide to some of the standout points from each section:


SectionKey IdeaPractical Tip
1. Why Color MattersColor acts like a silent languageUse swatches and small tests before committing
2. Hue, Shade, ToneKnow the difference: hue is pure, shade is dark, tone is mutedPlay with variations to avoid color overload
3. Culture & ColorCultural roots shape how people see colorResearch local color traditions
4. Personal MemoriesChildhood and personal history affect color tasteReflect on your past to decode color feelings
5. Seasonal ShiftsColors can change with the weatherRotate small accents per season
6. Age & ColorPreferences evolve over the yearsEmbrace change instead of resisting it
7. FashionColor in clothes can flatter skin tone or body shapeKeep a neutral base, add pops of color
8. Interior DesignMatch room function with color choicesPaint one wall as an accent
9. BrandingA consistent color palette can define identityPick 2-3 main shades plus neutrals
10. NatureOutdoor scenes inspire balanced palettesPhotograph natural color combos
11. MemoryColors can improve recall and carry nostalgiaColor-code notes or tasks
12. TechnologyScreen settings and device colors affect comfortCalibrate your monitor for true color
13. Personal ExpressionNails, makeup, and hair color let you experimentTry semi-permanent options first
14. Mood ManagementCertain colors help relax or energizeUse lamps, soft materials, or bright accents

FAQ

The Color of Emotions FAQ

Q1: Can color really influence how I feel?
Yes. Color can raise or lower your energy levels. It can also help you relax or feel more upbeat. This can be subtle, yet many people notice a mood shift after adding new colors to their wardrobe or home.

Q2: Is there a right or wrong way to pick colors?
Not exactly. Preferences vary from person to person. Culture, age, personal memories, and personal taste all matter. The best approach is to experiment, stay open-minded, and notice your own reactions.

Q3: Do I need to follow specific color rules for my outfits?
You don’t have to. You can play with color in any way that suits you. However, helpful strategies, like using complementary colors or keeping a base of neutrals, can simplify getting dressed.

Q4: Why do some colors look different in store lighting than at home?
Lighting types can shift how colors appear. Store lights might be brighter or cooler than your home lights. Always test paint samples or try on clothing in various settings to be sure you like how the color looks.

Q5: How do I blend personal preferences if I share living space with family or roommates?
Group discussions and compromise help. You can pick a neutral or shared color for main areas. Then personalize your own room with your favored shades. Small decor items can also let each person show off their tastes without clashing.

Q6: What if I choose a color and regret it later?
That’s common. If it’s a wall color, repainting an accent wall is easier than doing all four walls. If it’s clothing, see if it can be dyed or altered. With a bit of flexibility and creativity, mistakes can become learning experiences.

Q7: Are bright colors always better for boosting energy?
Many folks find bright colors uplifting, but this isn’t universal. Some people feel calm and happy in soft tones. Others might find high-intensity colors overwhelming. Test out different shades to see which ones work best for you.

Q8: Which color is best for a home office?
That depends on your work style. A crisp white or pale blue might help you concentrate. If you need a burst of motivation, a more vibrant color might do the trick. Always consider how the color affects your focus and stress levels.

Q9: Can I combine patterns with different colors in my decor?
Yes. A balanced approach helps. Look for patterns that share a unifying shade or coordinate with one main color. Mixing patterns can add flair, so long as they don’t clash too much.

Q10: Do I need expensive tools to test colors before painting a room?
Not at all. Most home improvement stores offer small paint sample sizes. Online tools also let you preview colors. Tape those samples to your wall or paint a small area first. It’s a cheap way to see if you like it.